Smart Marketing = Increased Customer Satisfaction Last week, Ark, Sandra and myself attended the PADI Business Academy in Sanur, Bali. What is the Business Academy? The Business Academy introduced attendees to numerous updates covering email marketing tactics, social media developments, PADI’s eLearning and ScubaEarth potential, search engine optimisation, data mining and effective pricing and sales strategies. Through hands-on...

Many people who meet divemasters or instructors during their dive travels comment about how they envy the lifestyle, work and freedom. The truth is, life can be pretty amazing when you leave the hard-pressed realities of urban living behind to explore new and exotic destinations. Rewarding Dive Careers Becoming a professional diver is a very rewarding career...