Smart Marketing = Increased Customer Satisfaction
Last week, Ark, Sandra and myself attended the PADI Business Academy in Sanur, Bali.
What is the Business Academy?
The Business Academy introduced attendees to numerous updates covering email marketing tactics, social media developments, PADI’s eLearning and ScubaEarth potential, search engine optimisation, data mining and effective pricing and sales strategies.
Through hands-on workshop participants explore the latest business techniques and walk away from the two-day program armed with tools to implement strategies most valuable to their business. After the Business Academy, PADI follow up with the various dive shops, conducting marketing consultation, ensuring they get maximum success from the program.
Refreshing Approach and Updated Content
Having completed the program 3 years, I was unsure about what to expect. However I was pleasently surprise to discover PADI had completely refreshed their 2 days curriculum. It was good for our team to work through the workshops and improve our marketing strategies. Over the two days, we managed to setup the core assets we needed to put in place to effectively promote our brand through social media and online advertizing.
The diving industry has somewhat been slow to embrace the power of the internet and digital media, it’s amazing to see how things have change for the best for both PADI and its retail members over the last decade.
The mentoring team was very helpful and shared with us proven concepts. Brandon managed to show me a couple of new features within Google Adwords which made my day! Whether you are an experienced marketeer or a newcommer to digital media marketing, the Business Academy is time and money well spent!
Overall more than 25 dive operators participated in this 3rd edition of the Bali Business Academy. If you have not yet had a chance to attend the PADI Business Academy, I would highly recommend it. The next Bali workshops will be held later this year in October (Check with PADI for offical dates and infomation).