Indonesia is the PADI Vacation Spotlight for the month of January in 2017. Did you know that Indonesia is an epicentre of biodiversity, hosting a greater variety of marine life than anywhere else on earth? The South China Sea, the Pacific Ocean and the Indian Ocean converge here on the world’s largest archipelago of more than 18,000...

Smart Marketing = Increased Customer Satisfaction Last week, Ark, Sandra and myself attended the PADI Business Academy in Sanur, Bali. What is the Business Academy? The Business Academy introduced attendees to numerous updates covering email marketing tactics, social media developments, PADI’s eLearning and ScubaEarth potential, search engine optimisation, data mining and effective pricing and sales strategies. Through hands-on...